Domain Knowledge

What is a domain name?

 A domain name is your website name. A domain name is the address where Internet users can access your website. A domain name is used for finding and identifying computers on the Internet. Computers use IP addresses, which are a series of number. Since it is difficult for humans to remember strings of numbers, domain names were developed and used to identify entities on the Internet rather than using IP addresses. 

What is the purpose for a domain name?

  • Domain names serve to identify Internet resources, such as computers, networks, and services, with a text-based label that is easier to memorize than the numerical addresses used in the Internet protocols. A domain name may represent entire collections of such resources or individual instances. Individual Internet host computers use domain names as host identifiers, also called host names. The term host name is also used for the leaf labels in the domain name system, usually without further subordinate domain name space. Host names appear as a component in Uniform Resource Locators (URLs) for Internet resources such as  Web  Sites.

What is a premium domain name?

  • Easily Remembered - Shorter, catchier domain names will keep visitors coming back to your site.
  • Better Brand Image - Quality generic domains convey an image of prestige and added credibility, which in turn increases the likelihood that a visitor places an order.
  • Improved Search Engine Ranking - Domain names that contain search engine keywords are more likely to gain top search engine rankings for those keywords. 
  • Traffic-generating - Many generic domain names receive hundreds or even thousands of visitors per day.